Emirates Park Zoo
A identidade visual do Emirates Park Zoo reflete seu ambiente desértico único, com texturas robustas e estética terrosa que simboliza as paisagens áridas dos Emirados Árabes Unidos. Essa identidade coesa se estende a todas as aplicações do zoológico, aprimorando sua identidade por meio de elementos sub‑marca, recursos visuais e soluções digitais adaptadas às suas diversas atividades e ofere
01. Símbolos e Ícones da Sub‑Marca
A primeira fase do projeto focou no desenvolvimento de símbolos secundários and icons for the zoo's various departments and functions. Each department received its own distinctive sub-brand mark, maintaining a cohesive connection to the overall branding while reflecting its unique role within the zoo.
Additionally, we created a full set of ícones necessários to visually represent services, activities, and facilities, ensuring usability and a consistent aesthetic across all applications. These elements were designed with rough textures and organic shapes, echoing the desert and stone motifs that form the foundation of the zoo’s branding.
02. Ativos Visuais e Aplicações Impressas
In the second phase, we expanded the branding into a wide range of visuais gerais e materiais impressos. Isso incluiu a criação de um direcionamento visual para Instagram para orientar o conteúdo de redes sociais, anúncios e campanhas promocionais.
Também desenvolvemos materiais impressos for zoo activities, services, and offers, including brochures, signage, and event materials. These assets were designed to engage visitors while reinforcing the desert-inspired branding, ensuring a consistent and immersive visual experience across all touchpoints.
03. Direção Digital UI/UX
The third phase was dedicated to building a comprehensive presença digital para o zoológico. Isso incluiu o design do UI/UX do aplicativo móvel, which allows users to explore zoo activities, purchase tickets and services, and stay updated on news and events. The app was developed to provide a seamless and engaging user experience while aligning with the zoo's branding.
Além disso, criamos o website, a central hub that showcases the zoo’s facilities, activities, and services. This digital platform serves as both a promotional tool and an informational resource, offering a complete virtual experience of the zoo. By combining intuitive navigation with a cohesive design, the digital solutions ensure accessibility and engagement for all users.
Conclusion
Este projeto de identidade visual para o Emirates Park Zoo combina perfeitamente estética inspirada no deserto with functional design across multiple platforms. From sub-brand icons and print materials to a fully integrated digital experience, the branding reflects the zoo’s unique environment and its commitment to offering an immersive and cohesive experience for its visitors.
