Emirates Park Zoo
Branding Emirates Park Zoo odzwierciedla jego unikalne pustynne środowisko, z surowymi teksturami i ziemistą estetyką symbolizującą suche krajobrazy ZEA. Ten spójny branding obejmuje wszystkie zastosowania zoo, wzmacniając jego tożsamość poprzez elementy sub-brandingu, materiały wizualne i rozwiązania cyfrowe dostosowane do jego zróżnicowanych działań i oferty.
01. Symbole i ikony sub-brandingu
Pierwsza faza projektu skoncentrowała się na opracowywaniu drugich symboli and icons for the zoo's various departments and functions. Each department received its own distinctive sub-brand mark, maintaining a cohesive connection to the overall branding while reflecting its unique role within the zoo.
Additionally, we created a full set of niezbędnych ikon to visually represent services, activities, and facilities, ensuring usability and a consistent aesthetic across all applications. These elements were designed with rough textures and organic shapes, echoing the desert and stone motifs that form the foundation of the zoo’s branding.
02. Zasoby wizualne i zastosowania drukowane
In the second phase, we expanded the branding into a wide range of ogólne materiały wizualne i drukowane. Obejmuje to stworzenie kierunku wizualnego na Instagramie to guide social media content, advertisements, and promotional campaigns.
Opracowaliśmy także materiały drukowane for zoo activities, services, and offers, including brochures, signage, and event materials. These assets were designed to engage visitors while reinforcing the desert-inspired branding, ensuring a consistent and immersive visual experience across all touchpoints.
03. Kierunek cyfrowy UI/UX
The third phase was dedicated to building a comprehensive obecność cyfrową dla zoo. Obejmuje to projektowanie UI/UX aplikacji mobilnej, which allows users to explore zoo activities, purchase tickets and services, and stay updated on news and events. The app was developed to provide a seamless and engaging user experience while aligning with the zoo's branding.
Dodatkowo stworzyliśmy website, a central hub that showcases the zoo’s facilities, activities, and services. This digital platform serves as both a promotional tool and an informational resource, offering a complete virtual experience of the zoo. By combining intuitive navigation with a cohesive design, the digital solutions ensure accessibility and engagement for all users.
Konkluzja
Ten projekt brandingowy dla Emirates Park Zoo płynnie łączy estetykę inspirowaną pustynią with functional design across multiple platforms. From sub-brand icons and print materials to a fully integrated digital experience, the branding reflects the zoo’s unique environment and its commitment to offering an immersive and cohesive experience for its visitors.
